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Social Media Content Marketing

Connecting with your prospects and customers at the right moment and the through right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception.

According to LIMRA, the world’s largest association of life insurance and financial services companies, discovered that 93% of life insurance companies had social media programs in place. As independent agents we need to start participating and embracing this medium of marketing.

We are moving through the AEP season. That means we are also down to the last few weeks before the Holiday season takes precedence in the lives of our clients and prospects. It also means the deadliest time of year is coming upon us…Winter.

The holidays bring up memories of those people close in our lives that passed and will no longer be sitting at the dinner table. You’ve often heard me say life insurance sales depend on the stories we tell. Putting our prospects in the moment, the moment they see themselves out of the family picture and the burden that could be left behind.

Life Insurance Lead Evaluation

When you’re looking to find out information on leads the first step is to look at the lead type. Each lead type should be evaluated differently with a different set of questions you need to ask. Let’s look at each lead type separately.

Our Location

Legacy Secure of MI Inc 41000 Woodward Ave
East Bldg Ste 350
Bloomfield Hills, MI 48304
USA 1-888-478-9888


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