In talking with agents about leads the questions I am asked are all over the board. Questions such as “What are the returns I can expect,” “What is the closing ratio,” “What’s the cost,” and, believe or not, “How good are they?”

Any IMO, recruiter, upline manager who spits out an answer to these questions leaving you with the impression that their leads are the best around is lying to you. Let me explain taking on these questions one by one.

As we recalibrate and adapt to the ever-changing landscape, our perspectives on life insurance must also shift. The dynamic nature of our lives calls for a savvy sales approach that syncs with the evolving trends.

Life insurance isn't just about offering security post-death anymore. It's about enhancing the quality of life now. Modern policies now encompass benefits that clients can access while still alive. The introduction of chronic and critical illness benefits exemplifies this forward-thinking change.